As photographers for ProArt, we are faced with a broad range of photo shoots. These may range from products to environmental portraits to weddings and even some photojournalism. Before we begin any project or shoot, we do a great deal of research into what it is that we are shooting. If it’s a product, we get to know its key features and understand what it is that sets it apart, and what we are trying to show. When shooting portraits or images that are used for marketing, we like to spend some time getting to know the people that we will be working with. As the photographers you have to put yourself in their shoes and allow them to relax. People hate to have their photos taken; It’s a known fact. There is nothing worse than having someone show up with a couple of huge cameras and start snapping away. Even if it is a brief “hello” and introduction, it makes the world of difference. These interactions could also lead you to unexpected photos now that you have gained the subject’s trust. These photos are the ones that will pop, and are truly genuine, and make you stand out from the rest of the competition.